Heidi Keele has joined Guidant Financial as VP of Marketing. Keele most recently ran Peridime, a Seattle-based marketing consultancy. In her new position, Keele will better educate consumers of the opportunity self-directed IRAs, rollovers for business start-ups (ROBS) and traditional financing options present to investors and entrepreneurs.

Prior to Peridime, Keele was VP of Marketing and Entertainment Media Services at PlayNetwork, Inc., overseeing brand strategy, marketing and public relations. Earlier, Keele was involved with mobile marketing programs for InfoSpace, Inc., and spent several years creating programs for the developer marketing segment at Microsoft Corporation.