Bellevue has launched a bilingual e-zine, an electronic magazine, focused on stories of high-tech success here. The effort is designed to help local businesses find customers in China and East Asia and to attract more investment to Bellevue and the region.

The site, www.BellevueCN.com, features companies with ties to technology and trade. It also will include interviews with leaders in government and business who promote trade between Washington and Asia.

The website is interactive, with companies invited to post their profiles on it, in English and Chinese, at no cost. The content will be broadcast through social media and news channels on the west coast and in Asia. Other languages may be added in the future.

BellevueCN.com was developed by the City of Bellevue in partnership with iSoftStone, a China-based IT services provider, and the Trade Development Alliance of Greater Seattle.

The University of Washington Department of Digital Media Communications drew up key words to ensure the site will appear in searches performed with Baidu.