GREAT WINE caters to customers’ unique palate

GREAT WINE caters to customers’ unique palate

GREAT WINE Inc. CEO Danni Lin wants to help people discover their personal wine preferences at her new tasting room in Bellevue.

“We do tastings around people’s vinotypes,” Lin said. “We are trying to learn about the customer before we push any type of wine.”

A person’s vinotype, a concept created by Master of Wine Tim Hanni, Lin’s business partner, is “the unique combination of sensitivities and values that comprise your wine personal preferences,” according to Hanni’s website, myvinotype.com.

“[Determining your vinotype] will help you narrow down the overwhelming number of wine choices you may encounter in stores, on line or on restaurant wine lists and also enable our wine recommendation engine to make smart, personalized wine recommendations for you,” according to the site.

Identifying a great wine is all about perception — it comes down to a number of factors, like a person’s genetics, their life experiences and their palate, Lin said.

GREAT WINE’s tasting room held a soft opening last month in Downtown Bellevue.

“Many of our clients are interested in using [this space] for corporate events,” Lin said.

The tasting room, located at 958 111th Ave. NE, Suite 103, is an open space with natural lighting, with a single table in the center and chairs seated around it. There is a TV for corporate PowerPoint presentations.

The space is reserved for private tastings, and showcases Lin’s six California wines, called PERCIPIO, which is Latin for perception. There are four red wines and two whites.

“It is GREAT WINE’s goal to alter people’s perception about wine being extremely difficult to understand,” according to a press release. “GREAT WINE breaks down the misconception [that the taste of win is proportional to its price] by seeking the best possible wine sources to create delicious, healthy and affordable wines, which would cater the taste profiles of four different ‘vinotypes.’”

The PERCIPIO bottles of wine sell for under $20 each.

GREAT WINE offers three types of tasting events: Initiation, The Exquisite and Communal Joy.

The Initiation is for wine lovers looking for a basic idea of California wine and the vinotype concepts. It is a one-hour event, and includes a 30-minute tasting featuring three wines.

The Exquisite is a two-hour event for wine connoisseurs looking for an in-depth discussion on wine knowledge, vinotype concepts and scientific studies of palate profiles. It includes a 45-minute tasting featuring four wines.

The Communal Joy is for corporate clients who are looking to enjoy wines during a business meeting or do a wine tasting for team-building. This three-hour event includes a one-hour tasting featuring five wines.

All guests of wine tastings also get a 10 percent discount on purchases.

To contact GREAT WINE for more information or to set up a private tasting, email hello@greatwineusa.com.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@bellevuereporter.com.

To share your opinion for publication, submit a letter through our website https://www.bellevuereporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate

More in News

Aaron Kunkler/staff photoAlvin Sweet is a resident of Martin Court in Seattle’s Georgetown neighborhood. Martin Court is a former motel which was transformed into a supportive housing complex two decades ago. New funding from King County’s Health through Housing ordinance could expand this type of program across the county.
King County wants to buy motels for emergency, affordable housing

The concept has proven results in addressing homelessness.

From police footage of the Oct. 24 protest. Courtesy photo/Bellevue Police Dept. Twitter Account
Bellevue protest saw no injuries, no property damage as city issued civil emergency

The protest on the Eastside from Seattle organizers made some noise Saturday

Courtesy photo
State demanded more drop boxes, and now it must pay for them

A King County judge says a law requiring more ballot boxes was an illegal unfunded mandate.

King County 2020 unemployment numbers. Source: Washington State Employment Security Department
Boeing, coronavirus likely to impact King County economy

Unemployment remained high in September.

Hilary Franz (left) and Sue Kuehl Pederson
Wildfires, forest health are key issues in race to lead DNR

Republican Sue Kuehl Pederson is challenging incumbent Commissioner of Public Lands Hilary Franz.

Photo courtesy of Bellevue Police Department
July shooting now believed to be ‘murder for hire scheme’

The ex wife of the victim and two teenage boys were arrested in connection to the shooting

Screenshot from the state Employment Security Department’s website at esd.wa.gov.
State still sifting through thousands of unemployment claims

The recent Lost Wages Assistance program pumped an extra $625 million to Washington’s unemployed.

power grid electricity power lines blackouts PG&E (Shutterstock)
State extends moratorium on some electric, gas shutoffs

Investor-owned electric and natural gas utilities in WA can’t disconnect customers through April.

Washington Democratic Gov. Jay Inslee (left) and Republican challenger Loren Culp during Wednesday's debate. (TVW) 20201007
Inslee, Culp joust on COVID, climate, crime in feisty debate

In their only televised match-up, the two gubernatorial candidates differed on pretty much everything.

Gov. Jay Inslee during his Oct. 6 news conference. (Screenshot)
Gov. Inslee loosens rules for bars, libraries and movie theaters

New rules come as coronavirus cases are on the rise statewide.

Jay Inslee (left) and Loren Culp
Inslee, Culp will meet in only televised debate Wednesday

The two candidates will answer questions for an hour but they will not be on stage together.

Cecil Lacy Jr. (Family photo)
Court: New trial in case of man who told police ‘Can’t breathe’

Cecil Lacy Jr. of Tulalip died in 2015 while in police custody.