GREAT WINE caters to customers’ unique palate

GREAT WINE caters to customers’ unique palate

GREAT WINE Inc. CEO Danni Lin wants to help people discover their personal wine preferences at her new tasting room in Bellevue.

“We do tastings around people’s vinotypes,” Lin said. “We are trying to learn about the customer before we push any type of wine.”

A person’s vinotype, a concept created by Master of Wine Tim Hanni, Lin’s business partner, is “the unique combination of sensitivities and values that comprise your wine personal preferences,” according to Hanni’s website, myvinotype.com.

“[Determining your vinotype] will help you narrow down the overwhelming number of wine choices you may encounter in stores, on line or on restaurant wine lists and also enable our wine recommendation engine to make smart, personalized wine recommendations for you,” according to the site.

Identifying a great wine is all about perception — it comes down to a number of factors, like a person’s genetics, their life experiences and their palate, Lin said.

GREAT WINE’s tasting room held a soft opening last month in Downtown Bellevue.

“Many of our clients are interested in using [this space] for corporate events,” Lin said.

The tasting room, located at 958 111th Ave. NE, Suite 103, is an open space with natural lighting, with a single table in the center and chairs seated around it. There is a TV for corporate PowerPoint presentations.

The space is reserved for private tastings, and showcases Lin’s six California wines, called PERCIPIO, which is Latin for perception. There are four red wines and two whites.

“It is GREAT WINE’s goal to alter people’s perception about wine being extremely difficult to understand,” according to a press release. “GREAT WINE breaks down the misconception [that the taste of win is proportional to its price] by seeking the best possible wine sources to create delicious, healthy and affordable wines, which would cater the taste profiles of four different ‘vinotypes.’”

The PERCIPIO bottles of wine sell for under $20 each.

GREAT WINE offers three types of tasting events: Initiation, The Exquisite and Communal Joy.

The Initiation is for wine lovers looking for a basic idea of California wine and the vinotype concepts. It is a one-hour event, and includes a 30-minute tasting featuring three wines.

The Exquisite is a two-hour event for wine connoisseurs looking for an in-depth discussion on wine knowledge, vinotype concepts and scientific studies of palate profiles. It includes a 45-minute tasting featuring four wines.

The Communal Joy is for corporate clients who are looking to enjoy wines during a business meeting or do a wine tasting for team-building. This three-hour event includes a one-hour tasting featuring five wines.

All guests of wine tastings also get a 10 percent discount on purchases.

To contact GREAT WINE for more information or to set up a private tasting, email hello@greatwineusa.com.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@bellevuereporter.com.

To share your opinion for publication, submit a letter through our website https://www.bellevuereporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate
GREAT WINE caters to customers’ unique palate

More in News

Screenshot
King County weather: Dec. 3-5

Here is your King County area weather forecast for Dec. 3-5, 2021.… Continue reading

Keith Wagoner
Senator becomes first GOP candidate for secretary of state

Sen. Keith Wagoner will challenge Democrat Steve Hobbs, who was appointed to the statewide post in November

The Federal Way Performing Arts and Event Center is located at 31510 Pete von Reichbauer Way S. Olivia Sullivan/the Mirror
FEMA to send mobile COVID-19 vaccination unit to Western Washington

The mobile site is set to open Dec. 20 in Federal Way; additional locations to come.

Courtesy of the Centers for Disease Control and Prevention
Washington health officials discuss response to new COVID variant

Things will be handled with Omicron variant similar to the Delta variant.

File photo
As new COVID-19 variant looms, vaccination disparities linger in King County

County data shows gaps among age, geography and race.

Garbage at the Cedar Hills Regional Landfill in Maple Valley. FILE PHOTO
King County and Port of Seattle to collaborate on waste-to-fuel study

The study is aimed at identifying logistics of developing aviation fuel out of municipal garbage.

Ondina project design rendering (courtesy of Vulcan Real Estate)
Multi-family housing development breaks ground in BelRed Corridor

The 249-unit project will be right next to the future location of the BelRed Light Rail Station.

left: Lynne Robinson, right: Gina Johnson (screenshot from King County website)
Lynne Robinson defends city council seat against Gina Johnson

Election results will be certified on Nov. 23.

left: Conrad Lee, right: Dexter Borbe (screenshot from King County website)
Incumbent Conrad Lee leading city council race against Dexter Borbe

Election results will be certified on Nov. 23.

Most Read