Bellevue skyline. Aaron Kunkler/staff photo

Bellevue skyline. Aaron Kunkler/staff photo

Bellevue changing logo for the first time since 1969

New logo to reflect diversity, development.

Bellevue is changing its logo for the first time since 1969.

At the city council’s Nov. 25 extended study session, the council moved forward with the redesign.

“This is much bigger than just a shiny new logo to say we changed something… this logo is 50 years old,” Councilmember Jared Nieuwenhuis said. “The Bellevue of 1969 is not the Bellevue of today. It does not reflect who we are as a city, it does not reflect our diversity, it does not reflect our economic vitality and it does not reflect our vision statement.”

According to a management brief, discussions around the new logo started recently in response to Bellevue’s growth and increasing diversity. The logo’s redesign, which is seeking to be better representative of the city and support economic development interests, also works in conjunction with Bellevue’s 2018-2020 priority to establish a new brand identity that is reflective of the city’s past and future.

“It’s time,” Councilmember Jennifer Robertson said.

The council voted at the meeting to greenlight staff to start working on a request for proposal (RFP). An RFP is a document that an agency uses to explain the intention and scope of a project to a party they are seeking assistance from.

“The goal would be to launch the RFP process in the first quarter of 2020 for a consultant who will lead the city’s logo rebranding initiative,” a Nov. 25 management brief states.

Councilmember Conrad Lee was the only official at the meeting who opposed the motion. He said he was supportive of a new logo and the work that needs to happen to make it a reality. But he was concerned about the cost of the project — a range between $100,000 and $150,000 that covers the drafting and public engagement processes — and the lack of discussion surrounding it. According to Lee, a project of the logo’s cost should come with more conversation than the one had at the Nov. 25 meeting.

“We haven’t really had the details for substantive consideration and deliberation on this subject,” Lee said.

Development of the redesign will continue in the coming months.

According to an Aug. 30 memo shared with the council, the rebranding will be adopted after two to three rounds of design and public comment, with three final options eventually being offered to the council. Following the latter’s recommendation, the city will host an event to commemorate the logo’s redesign.

For an overview of the redesign, go online to the Aug. 30 research memo ( For the full conversation about the logo, go online to the video recording of the Nov. 25 extended study session (

More in News

Matt Marshall, leader of the Washington Three Percenters gun rights group, addresses a crowd rallying for Second Amendment rights Jan. 17 at the state Capitol in Olympia. Marshall condemned Republican leadership in the House of Representatives, which expelled Rep. Matt Shea from the Republican Caucus. Marshall announced his candidacy for the 2nd District seat held by House Minority Leader J.T. Wilcox. Photo by Cameron Sheppard, WNPA News Service
Gun rights advocates rally at Capitol

Criticism levied at Matt Shea investigation, Republican leadership.

Planting away on MLK Day of Service

From top to bottom: Father and son Jose and Joaquin Garcia plant… Continue reading

Washington State Attorney General Bob Ferguson (center) announced a lawsuit against Johnson & Johnson in a press conference Jan. 2. Debbie Warfield of Everett (left) lost her son to a heroin overdose in 2012. Skagit County Commissioner Lisa Janicki (right) lost her son to an overdose of OxyContin in 2017. They are joined by Rep. Lauren Davis of Shoreline (second from right), founder of the Washington Recovery Alliance. (TVW screenshot)
AG Bob Ferguson talks lawsuits, gun control

Washington state Attorney General stopped by Sound Publishing’s Kirkland office.

Sen. Mona Das, D-Kent, the primary sponsor of SB 5323, speaking on the bill. (Photo courtesy of Hannah Sabio-Howell)
Proposed law adds a fee to plastic bags at checkout

Senate passes bill to ban single-use plastic bags, place 8-cent fee on reusable plastic bags.

Development has encroached on the East Lake Sammamish Trail (at right). Joe Livarchik/file photo
King County files lawsuit to finish East Lake Sammamish Trail

Homeowners have until September to remove buildings and other property from the right of way.

File photo.
Firefighter labor union agreement in place for next three years

The council recently passed a successor labor agreement.

From left, Debra Entenman, Tana Senn, Lisa Callan, Brandi Kruse, Manka Dhingra, Patty Kurderer, Roger Goodman and My-Linh Thai at the event. Blake Peterson/staff photo
I-976, affordable housing, other issues discussed at legislative breakfast event

The gathering included a keynote speech from attorney general Bob Ferguson.

Bellevue residents Marko and Karla Ilicic play a hockey game in the Topgolf Swing Suite inside Forum Social House. Natalie DeFord/staff photo
Forum Social House opens in Bellevue

Eastside gets new nightclub, mini golf, swing suites.

Most Read