Neposmart director wants to dominate connected home

Bellevue startup Neposmart is an Internet of Things company that's willing to sacrifice profits for consumer privacy, and director Richmond Ang says that isn't going to change.

Neposmart CEO Richard Ang and son and company director

Neposmart CEO Richard Ang and son and company director

Bellevue startup Neposmart is an Internet of Things company that’s willing to sacrifice profits for consumer privacy, and director Richmond Ang says that isn’t going to change.

Neposmart, which is in the process of patenting its security camera technology that allows users to monitor their homes and businesses remotely over wireless devices, started two years ago in the back of Ang’s Seattle beauty salon.

Seven months after releasing its Neposmart security camera, the company moved into Bellevue startup incubator space operated by extraSlice Smart Space, where it will be performing final testing of its newest product, Neposmart Beam, planned to hit the market in August.

Ang said he took criticism for foregoing subscriptions with his Neposmart devices, but he’s banking on customers valuing their privacy as much as they do their security. With the security cameras, owners install the devices and download a mobile app. After syncing the devices, the customer is the only one with access, setting their camera preferences and saving their data somewhere outside the cloud.

Neposmart sells the devices individually ($159) or packaged with a garage controller unit ($199), which allows users to open and close garage doors and security gates, as well as receive notices when they’re opened.

“The space I really want to dominate is the connected home,” Ang said.

The new Beam units can be used to cast an infrared barrier around a home or business, activating the Neposmart cameras when tripped and sending alerts to an owner’s mobile devices. Ang said the Beam gives customers advanced warning should someone be attempting to break in, and can even help catch mail thieves.

“You’ll see people that come in (the yard) and just snoop around,” he said of his experience using the device at home.

Neposmart cameras could soon be available for sale at the Bellevue Lowes, said Ang, adding he’s working on a vendor agreement with Fry’s. Following break-ins at the Renton St. Vincent DePaul, Neposmart donated several cameras, and is now working on a regional deal for installation in its other thrift stores.

“For me, it’s been just going out and talking to people physically,” Ang said about getting his devices in physical store locations.

To learn more about Neposmart, go to neposmart.com.

 


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