John L. Scott Real Estate has launched a mobile version of the company’s Web site, www.JohnLScott.com. With the new service, people in Washington, Oregon, and Idaho can search for nearby properties and look up comprehensive listing information on their cellular phone by going to M.JohnLScott.com.

The launch of the mobile website is the first step towards a larger scale launch with technology partner, Microsoft. Later this year, John L. Scott will be the first real estate company in the nation to roll out Microsoft’s newest Silverlight technology.

Silverlight is a browser-based application that integrates Microsoft’s Virtual Earth mapping platform with Windows Media and GPS tracking that can pinpoint the consumer’s exact location and then display homes for sale around that point. Users will have access to detailed search parameters, content rich property information, photos, videos, driving directions, and other interactive features that are not currently available to real estate consumers through a mobile platform.

“The launch of Silverlight will signal the next big step in real estate technology, bringing together the power of Virtual Earth, video, GPS, and real time real estate information to create a highly interactive mobile platform for consumers,” said J. Lennox Scott, chairman and CEO of the company.

The first phase of the project launched on Wednesday, July 9. It will be followed by the launch of the integrated Microsoft Silverlight technology later this year.