Judge rules Value Village deceived customers

The King County judge found the company misled customers into thinking it was a charity.

  • Friday, November 8, 2019 3:30pm
  • News

A King County Superior Court judge has ruled that Value Village used deceptive advertising, leading customers to believe the company was a charity or a nonprofit.

Value Village is a for-profit business with an annual revenue of $1 billion. The second-hand chain was served with a consumer protection lawsuit by Washington state Attorney General Bob Ferguson. Judge Roger Rogoff ruled that from 2009 to today, Value Village deceived customers.

The judge found that the company knew its advertising could deceive consumers based on marketing studies that it commissioned into thinking it benefited charities. No portion of any purchases owned by Value Village’s parent company, TVI Inc., has ever benefited charities, a press release from the Attorney General office stated.

“My office received numerous complaints from consumers who feel deceived by Value Village’s advertising,” Ferguson said in a press release.

A written order is expected next week for the lawsuit which was filed in December 2017. Damages and penalties will be assessed next spring.

Value Village runs 330 stores worldwide, and 20 in Washington state, including multiple locations on the Eastside.

More in News

Bellevue PD catches Chipotle armed robbery suspect

He was arrested at his Puyallup home.

A young girl holds up a ‘Don’t Pollute I Live Here’ sign in the crowd during the Youth Climate Strike at Cal Anderson Park on Friday, March 15, 2019 in Seattle, Wash. (Olivia Vanni / The Herald)
King County builds blueprint for health, climate change

The plan will inform how the Board of Health addresses climate change-related health issues.

July’s Monroe earthquake is informing plans for future danger

Gathered by lucky accident, data from the 4.6-magnitude quake could help assess bigger hazards.

Bellevue lab and associates accused of kickback scheme

Defendants face up to 10 years in prison.

Metro seeking community input on future RapidRide K-Line

Survey opened Nov. 12 for input about routes in Kirkland, Bellevue.

King County fined for sewer violations

King County was fined $105,000 for violating its water quality permit multiple… Continue reading

Deborah Kraft leads SOS discussion presentation for parents on Nov. 7. From left: Elizabeth Hannibal, Stephanie Lawrenson, Deborah Kraft, Alicia Williams, Katherine Farkas, Piper Sangston. Madison Miller / staff photo
BSD introduces new suicide prevention program

Two parent information sessions were held.

Most Read