Business

AudienceScience outgrowing Bellevue office

AudienceScience is seeing tremendous growth in its Bellevue office, and Chief Technology Officer Basem Nayfeh expects even more expansion to occur as questions mount over fraud in the digital advertising market.

Unlike a brick-and-mortar ad agency, AudienceScience licenses customized software for some of the largest advertisers in the world, allowing them to reach and adapt to their target market.

"You essentially press 'Go' and it will solve for that and try to do the essentially best thing to reach the audience that you specify," Nayfeh said.

In keeping with the growing image of Bellevue as a business technology hub, AudienceScience has been hiring on additional engineers and platform managers to keep up with its growing clientele. The company has had more than 100 openings in Bellevue this year, and is still hiring for about another 25.

"We're definitely kind of bursting at the seams here in the office," Nayfeh said.

Nayfeh said he expects AudienceScience will continue to grow as more major advertisers move away from outsourcing to ad agencies, which are being negatively affected by reports of fraud where computers, not people, are being used to falsely generate online views of marketing materials.

"It's just insane the amount of fraud and waste that goes on in the industry," he said. "I think that's part of the developing story over the next few weeks and months."

The best way of proving Audience Science works is by cutting those costs associated with current digital advertising methods, Nayfeh said, and hosting the software allows the company to define an advertiser's audience based on real data. Advertisers also pay a flat fee for the service.

AudienceScience is seeking new office space to absorb its growth, and will need to find something soon if business continues its upward trend.

"We've had a tremendous expansion in Bellevue already, but we're not through yet," Nayfeh said.

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