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First Tech opens new credit union at Bellevue City Center
First Tech Federal Credit Union today announced the opening of a branch in the Bellevue City Center downtown, which integrates the credit union's newest physical design.
“The most notable difference in the Bellevue branch design is that we’ve replaced the traditional teller row and new accounts desk environment with a central Relationship Center,” said Brad Calhoun, vice president, retail branches, in a statement. “The Relationship Center is where our members and reps can grab a comfortable couch or stool together and conduct face-to-face conversations or transactions in a comfortable, collaborative, flexible environment. We’ve armed our financial reps with mobile technology that allow them to move with our members around the branch versus making our members come to us.”
The Bellevue City Center First Tech branch also includes four private "Member Suites" for discussing complex financial needs. The Bellevue branch is the first to showcase the new physical design, which will be integrated into a new branch location in San Jose, Calif., after assessing customer feedback here.
“Ultimately, our members will help us evaluate whether this new branch design meets their evolving needs,” said Calhoun in a statement. “We’re excited to hear how members embrace this new concept and help us continue to evolve and exceed their expectations.”